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Social campaign / 2026

Make
some noise.

An unapologetically loud visual world for a soda brand made to stand out in the feed.

Creative direction · Digital ads

The idea.

Cold cans. Electric color. A split second between the first crack and the first sip.

SHUM is a sparkling drink with two contrasting flavors: sharp lime and bold raspberry. The campaign turns the sensory rush of opening a can into six high-impact social ads.

The campaign.

Six distinct compositions. One unmistakable burst of energy.

Icy lime soda can with floating lime and ice
SHUM®

Turn up
the fizz.

Lime rush 01 / 06
Raspberry soda can in a vivid berry splash
SHUM®

Berry
bold.

Raspberry hit 02 / 06
Two cold soda cans bursting through fruit and water
SHUM®

Better
together.

Double the noise 03 / 06
Close view of lime soda and ice
SHUM®

A little
louder.

Pure lime energy 04 / 06
Cold raspberry soda surrounded by splashes
SHUM®

Full
flavor.
No pause.

Crack it open 05 / 06
Lime and raspberry soda campaign image
SHUM®

Pick your
volume.

Two flavors 06 / 06

Built to
be seen.

Oversized type moves like a headline. Flash-lit cans and suspended fruit create the impact. Electric blue holds the campaign together while lime and raspberry signal each flavor at a glance.

Electric blue#1427D7 Acid lime#C7FF00 Hot pink#FF168A Ice white#F0ECE6 Dark ink#101118

Stay loud.

SHUM® — Social campaign